Your domain name is just like the name of any product out there in the market. It needs branding and marketing to succeed.
The main reasons for having your domain name:
www.geocities.com/4251976/money.html or www.money.com
The choice is obvious.
Content is still King, but with good content and branding/marketing your website will go even further. Your domain name is your address on the WorldWideWeb real estate. 71 million domain names and 60 millions blog, don’t make it any harder for your visitor to remember your domain name.
You really need your domain name to stand out.
A unique and good domain name will also give your website creditability and advertisers will be more willing to advertise on them.